Vinik Family Foundation is a private foundation created and managed by Jeff and Penny Vinik. Founded in 1997, VFF has donated over $60 million to non-profits working in the areas of education, human services, healthcare and the arts. VFF is especially dedicated to broadening the public’s understanding of art through inclusive, interactive exhibits and installations. In August of 2016, VFF presented The Beach Tampa, by Snarkitecture in Tampa, FL. An immersive art installation featuring a 10,000 square foot, all-white beach environment with an ‘ocean’ of 1.2 million recyclable white balls, The Beach Tampa was free to the public and was enjoyed by approximately 100,000 people over the course of its 3-week run at Amalie ArenaVFF’s CEO, Jim O’Connell, joined in 2016.